Conversion optimisation

You have goals for your prospects. You want them to make purchases, subscribe, register, make referrals, enter contests, generate leads and so forth.  Your prospects have goals too.  They come to you in the hope that they will find something to add value to their lives and/or businesses,  They look to you to fill their needs and delight them in the process.

Persuading your visitors to act in a particular way is what your website is all about.  A website that is inefficient at persuading visitors to take the action that you want them to take is like a leaky bucket.   Traffic fills up the bucket like water and then leaks out the holes.  It only makes sense that you want to plug as many holes as possible.

Most websites suffer this fate.  In fact the average website persuaders just 2% of traffic to take action;  65% of it's traffic leaks out the holes without seeing more than two pages.

Enhancing your website's conversion rate is the most valuable thing you can do to it. You'll change the economics of your online business overnight and turbo charge your online marketing programs.If your current conversion rate is around 2% (Australasian average), then you're losing 98 out of every 100 people who visit your website. Gone... possibly for good!

So, purely from an operational efficiency perspective, you'd want to focus on conversions simply because something is clearly underperforming. You would never tolerate a conversion rate like that from your physical storefront.

Most shops convert around 30 to 40 out of every 100 visitors! Beyond the blatant inefficiency of it, there's another good reason. A better reason - you'd focus on conversions because you will receive more sales from the same amount of traffic with no additional marketing expenditure.

What is a conversion assessment?
The Conversion Assessment System is a 1,100-point audit of your website's sales process. Flirt Group provides you with a detailed diagnosis of how successfully your website engages your customers and supports them in their decision process.
What does a conversion assessment include?
After discussing your objectives and requirements with you.  Flirt spends approximately three to five weeks analysing your website, interpreting the findings and tailoring recommendations.  At the end of the process, you get a 50-odd page report that;
  • Summarises your website's strength and weaknesses.
  • Identifies the holes in your websites persuasive process.
  • Explains-in-detail how to plug these holes.
  • Provides a numeric score to emphasis varying levels of performance.
  • Provides a prioritised list of achievable recommendations for how to bolster the. weaknesses and enhance conversion clearly under performing.
“Thank you very much for all of you hard work and assistance dealing with my petty requests and project managing the project. Please pass on my thanks to the team. I look forward to continuing to work with you and team to fine tune and complete the Member section.”
Stuart Fuller
Melbourne Racing Club
“I sincerely appreciate all of the fine work done by Flirt and would not hesitate to recommend your services to my friends and business contacts.”
David Gross
Juice Bar Solutions
"The Conversion Assessment System has taught me how valuable my website is and has shown me how to more than double my sales. The CAS paid for itself in the first month of implementation”
Paula Diane
Marcos Hair
"It looks amazing guys, I’m geting the hang of the CMS, and all the staff cant stop playing the games, we love it, well done"
Julie Hancock
It looks amazing guys, I’m geting the hang of the CMS, and all the staff cant stop playing the games, we love it, well done
Adelle Pearce
City of Maribynong

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